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Come scrivere una biografia su Instagram

How to write an Instagram bio – Professional and Attractive

A perfect Instagram bio is the best option to introduce yourself and your passion to others. With an engaging bio, you can pique your audience’s curiosity and convert them into followers or fans. The best part is that there is a high probability that they will convert into customers. It also works like a digital business card, so it’s important to put in the extra effort when you create your bio. So, the question is, “How to write an Instagram bio?”

Remember, it’s not just a piece of content you put at the top of your profile; it’s the information people will see when they land on the profile. They can get a detailed idea and form an impression about you at first sight. So, you must be careful and creative when you create your bio. But Is it as simple as we think? Obviously, that is not the case. There are so many things to keep in mind, and the biggest one is that you should write a bio of 150 characters maximum. So, it is quite difficult to express words within this narrow range of characters. But don’t worry; I’ve come up with some tricks and tips for writing a cool and professional bio or Insta. Let’s reveal the secret!

Instagram profile bio – How to write

Do you know an interesting thing? More than 90% of first impressions eventually become final opinions. So, whether you are a beautician or, a hairdresser, or an influencer, your first concern should be optimizing your profile in a pro way. We all know the benefits of a profile bio, but the question is how to write it. Here are the things you need to keep in mind while you are writing it.

Start with your Name – Biography

Start with your name; if it’s too long, you can just put your first or last name because there are character limits. A user’s attention span doesn’t last more than a few seconds, so your bio should be short, clear and easy to read. 

Express your personality – Passions and Values

Express your own voice, your passion and point of view. Tell who you are, what’s your goal and what is your identity. Try to bring out the human side of your personality when writing your Instagram bio, and choose a voice that represents your personality and brand.

Highlight skills & Professional role

Choose a few clear words that represent your profession or skills. Since you have limited characters to use, so be careful in choosing words and phrases. You can use separators or spacers to separate words, which will make your bio easier to read. 

SEO for organic growth – Use keywords on IG

Bio writing is important with SEO perspective to grow your social profile organically. Use relevant keywords that are related to your niche. This will increase your chances of being found more easily in search results. When users search for those keywords, the Instagram search engine will show them your account, and there is a high chance of getting new followers. Try to use the keywords in the Name (Mitu Akter – SEO Consultant) and Bio section.

Add Calls to Action (CTA)

Add Calls to Action (CTA)

It is an important part and a cool trick of biographies for instagram. A call to action greatly increases the chances of users taking the desired action by pointing them in the right path. CTAs can be of two types: commercial and non-commercial. For example, the first one aims to lead the user to buy their product or something (buy now, view product). On the other hand, a Service provider can insert a CTA that leads people to book a consultation (Book Now, Call Now).

Add contacts – Insert link in the Instagram bio.

Don’t forget the main point: use an email address so visitors can contact you. Also, inserting links in the bio is a great way to convert users to your website, where they can view your services or buy products. You can add up to 5 URLs that link to sites outside the Instagram platform. But if you want to show more than that you can use linktr.ee. A tip: use the same username on Instagram and linktr.ee profile, this will make the link credible.

Use emojis & hashtag on Instagram profile bio

Emojis are the best option to express your feelings. Use emojis in your Instagram bio to make the profile more eye-catching and easy to understand. Adding brand-specific hashtags allows followers to use them and, therefore, expands the reach of your posts. This is important as it will enable your brand to reach a wider audience.

Keep information up to date

Always update the information and links that you use. Otherwise, it may confuse the audience and lose trust in you. Also, a broken link may lose customers who are interested in you. Plus, if you have any new offers for your service or product, you can add them. So, checking your data regularly and keeping it up to date is essential.

The rules for writing the perfect biographies for Instagram

  • The Instagram bio character limit is a maximum of 150 characters.
  • The username character limit is a maximum of 30 characters.
  • You can insert up to 5 links that point to a site outside the Instagram platform.
  • Respect other users
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